Where to play
Target founders, publishers, educators, NGOs, brands, and small studios facing a high-cost game decision. Avoid broad low-budget builds with no proof path.
Business strategy
An agency first, a studio with owned IP over time.
Chwezi Games should earn early revenue through paid discovery, prototypes, vertical slices, systems engineering, and production advisory for games that can prove entertainment value, educative value, and cultural fit. Owned games become safer when the agency has reusable tools, player evidence, and cash discipline.
- Frame the player promise, platform, business model, and non-goals.
- Write the assumptions that could kill the project.
- Build the smallest credible playable evidence.
- Test with the intended cohort and target device class.
- Convert learning into requirements, tests, estimates, and a go/narrow/pivot/stop decision.
How to win
Sell risk reduction: a clear player promise, prototype question, test method, build evidence, and production recommendation.
How to compound
Turn repeated service assets into internal accelerators: discovery templates, telemetry kits, save systems, dialogue tools, and vertical-slice gates.
What to avoid
Do not book revenue that cannot be delivered by available capacity. Do not fund production before fun, performance, and scope are tested.